Google Ads

Google Ads that turn clicks into paying customers.

Nocktech manages high-converting Google Ads campaigns built for trades. We target local customers ready to hire—whether you’re a plumber, roofer, electrician, or general contractor. From setup to optimization, we focus on getting you real leads and better ROI.

Why Google Ads Work for Trades

When someone needs a plumber, roofer, or electrician, they don’t scroll—they click the first trusted result they see. That’s where Google Ads puts your business: right at the top, above your competitors.

With Nocktech, you don’t just run ads—you get booked jobs. We build campaigns that target high-intent local searches, filter out junk clicks, and maximize your return. Whether you’re a contractor, HVAC tech, or fence builder, our ads bring you the right leads at the right time.

What’s Included in Our Google Ads Management Service

We run full-service Google Ads campaigns designed to get trades and service businesses more leads, faster. From setup to strategy, we handle everything—so you can focus on the job.

Campaign Setup & Strategy

Build custom campaigns based on your trade (plumbing, roofing, electrical, etc.)
Target high-intent local keywords
Set clear goals: calls, quote forms, or bookings

Ad Copy & Extensions

Write ad headlines that convert
Add call buttons, service links, and location info
Highlight promos, emergency service, or certifications

Geo-Targeting & Service Area Focus

Target only your service zones (no wasted clicks)
Adjust bids based on local competition and demand
Create separate campaigns by city or region

Budget Optimization & ROI Tracking

Monitor ad spend and daily budget performance
Adjust bids and targeting for max return
Track leads by calls, forms, and conversion data

A/B Testing & Ongoing Refinement

Test different ad copy, landing pages, and offers
Eliminate low-performing keywords and placements
Improve results over time through data

Competitor & Keyword Insights

Analyze what top competitors are bidding on
Uncover keyword gaps you can exploit
Fine-tune strategy to outperform others in your trade

Our Work

We provide full-service Google Ads optimization and management for local businesses that want to get more leads for less spend!

Landing Page Development

We don’t send traffic to your homepage—we build high-converting landing pages that speak directly to your ideal customer. Each page is designed for speed, mobile usability, and conversion. Whether you’re a roofer, plumber, or contractor, your landing page will include strong calls to action, trust indicators like reviews and certifications, and clear contact options that turn clicks into real leads.

Weekly Reporting

You won’t be left guessing where your money’s going. Each week, we send you a simple, clear report showing ad performance, lead volume, spend, and ROI. We explain what’s working, what we’re improving, and how the campaign is tracking against your goals—so you always know what you’re getting from your Google Ads investment.

A/B Testing

We continuously test different versions of your ads, headlines, calls to action, and landing pages to find what brings the most leads. This data-driven approach helps us lower your cost per click and increase conversions over time. No guesswork—just proven results based on how real customers are responding.

The Value of Running Google Ads for Your Business

Reach Ready-to-Buy Customers: Appear at the top when homeowners search for services like “emergency plumber” or “roof repair near me.”
Fast Results: Unlike SEO, Google Ads can start driving leads within days—not months.
Control Your Spend: Set your daily budget, target your service area, and only pay for real clicks.

Businesses that run Google Ads see an average return of $2 for every $1 spent—and up to 4x more traffic in competitive local markets.

Our Client Testimonials

Real results from businesses we’ve helped grow locally.

We approached Roman and team to design our company website after several attempts we had with other companies who have failed miserably. From the very first meeting with Roman, he understood our needs, knew exactly where the efforts should be going and which areas of the website client experience are not worth the effort. Nocktech, thank you for always being there and working with us patiently and diligently!! Can't wait to see how our stakeholders react to this makeover.

Roman and his crew have truly been a game-changer for my company. Not only have they significantly improved our websites and CRM, making our operations smoother and more efficient, but their expertise in SEO has also dramatically increased our online visibility, attracting more clients to our business. Their ongoing support and dedication to excellence are why we continue to rely on them. A heartfelt thank you to Roman and his team for their outstanding work and commitment to our success.

We had the opportunity to work with Nocktech on 2 separate software development projects, the 1st one was almost 3 years ago and then again this year. Roman and his team were always very professional, always available and quick to response. I would defiantly recommend them to anyone looking for a customized software/app development project.

How We Get You Results With Google Ads

Most contractors waste money on Google Ads by targeting the wrong searches or sending traffic to weak landing pages. At Nocktech, we run smart, ROI-focused campaigns tailored to your trade and location.

Here’s how we do it:

Step 1: Campaign Setup & Keyword Targeting

We build your campaign from the ground up—selecting the right service keywords (e.g., “emergency plumber,” “roof replacement near me”) and geographic targets to attract the right leads.

Step 2: Ad Creation & Landing Page Build

We write compelling ad copy with clear calls to action and create high-converting landing pages designed for trades. These pages load fast and turn visitors into calls or quote requests.

Step 3: Budget Management & Tracking

We monitor your daily spend to avoid wasted clicks and maximize ROI. Every lead—whether it’s a call or form fill—is tracked so you can see what’s working.

Step 4: Optimization & Testing

We run A/B tests on ads, headlines, and landing pages to improve performance over time. As search trends shift, we update your strategy to keep leads coming in consistently.

Want Better Local Rankings?

Whether you’re starting from scratch or need to improve your current listing, our team is ready to help.

Request a Free Local SEO Audit

We’ll review your current performance and show you exactly where your profile stands — and how we can improve it.