Search Engine Optimization
SEO Gets You More Out of Your Website
Organic traffic is the hottest commodity on the web. With our SEO service, we’ll help you get your share. We’ll help you turn your website into your best salesperson.
What is SEO?
Search engine optimization is the practice of convincing the search engines that your site is credible and relevant to certain phrases or words.
Since Google aims to give its user the most relevant results, the algorithm used by the site is sophisticated and considers many different factors. It looks at things like:
- Site content
- Quality of content
- Number of quality backlinks
- Bounce rate
- Click through rate
- Page speed
- Keywords
There are two ways of convincing Google to put your site at the top of the page. You could use paid search results. These are useful, but considering that most people trust organic results more, that usefulness is limited.
Building your organic traffic using keyword research and technical SEO techniques make a lot more sense over the long-term. It will increase your traffic naturally without you having to pay for each click.
How Does SEO Work?
Google is the most popular search engine globally. They differentiated themselves early on by refining their search results to get the best matches.
In the beginning, they used the overall number of keywords to decide if a site should be included.
Google later recognized that this was an easy system to beat when sites would stuff pages full of keywords. That’s when Google decided that the process needed more refinement, and since then they have made their algorithms more dynamic.
Now that Google is the dominant force in the industry, it pays to understand how SEO works, so you have a far better chance of appearing in the top results for relevant search terms.
It is impossible to know the exact signals that Google wants, but there are clear indications that experts have found. As an experienced SEO company, we can implement the process that will give you the best possible chance of ranking highly.
There are two main types of SEO – off-page and on-page.
Off-Page SEO
This is where another site links through to yours. Theoretically, the more sites that link to yours, the more credible your site looks. The catch is that Google monitors the quality of the site that has linked to yours.
That’s why buying links is a harmful practice We’ll help you create excellent content that authoritative sites will want to link to. We can help to improve your link profile using white hat techniques, which could be through guest-posting, forum posts, and so on.
On-Page SEO
This is the content on your site itself. It needs to be optimized to target search terms that your intended audience might use. Your site needs to have top-quality material and answers to appeal to Google.
Starting with great web design makes sure that you catch the attention of all viewers. Being visually appealing is one requirement, but it must also be intuitive to use and easy to navigate. People should be able to find what they are looking for and do it as quickly as possible.
We’ll help you ensure that you have the perfect set-up and content.
Our SEO Process
1.
Site Audit
We start by identifying the potential problem areas on your site.
2.
Technical SEO
Then we ensure that the structure of your site is optimized for search engines. This means providing a clear site map and using the right markup techniques.
3.
Keyword Research
Research into the ideal keywords and phrases for you to target is done.
4.
Content Strategy
This is where we come up with a content schedule for on-page content. We’ll identify potential guest posting opportunities or other areas where you can demonstrate your expertise off-site.
5.
Content Writing and Editing
We work with a team of top-notch writers and editors to ensure that your content is perfectly polished and professional.
6.
Report
We’ll monitor the progress that we’ve made and report the results back to you.
FAQ
Unlike PPC advertising, Organic traffic will take a while to build but the conversion will be much higher.
Yes, but it’s a very hazardous practice. If Google learns that’s what you’ve done, your site will be heavily penalized.
You might flourish using black hat techniques initially, but your website will receive an extreme decline in visibility, which will impact traffic.
Unfortunately, it’s not quite that simple. The search algorithms change from time to time, and you might have to adjust your strategy. Without updating your website you could find competitors beating you out of the top spot.