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Google Business Profile Optimization

Turn your Google profile into a 24/7 lead machine.

Maximize your visibility and credibility with our expert Google Business Profile Optimization service. We fine-tune every detail—photos, services, posts, keywords, and reviews—to help you rank higher and convert more local searches into paying customers.

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Why Your Google Business Profile Matters

When someone searches for services you offer, your Google Business Profile (formerly Google My Business) is often the first thing they see. Done right, it helps you appear in Google’s Local 3-Pack, builds trust with new clients, and drives calls, website visits, and direction requests.
If you’re not showing up — or showing up with outdated or unverified info — you’re missing out on valuable local traffic.

What’s Included in Our Google Business Profile Optimization Service

We provide full-service optimization and management for local businesses that want to rank higher on Maps and in local searches.

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Profile Setup & Verification

  • Claim and verify your business listing (or help you recover it)
  • Ensure proper category selection
  • Add accurate business hours, services, and contact info

Visual Optimization

  • Upload professional photos and videos
  • Optimize media with relevant metadata
  • Use image updates to signal activity to Google

Review Management

  • Help you respond to positive and negative reviews
  • Report fake or malicious reviews
  • Encourage new authentic reviews from real customers

Local Posting & Content Strategy

  • Publish regular updates to your profile
  • Promote offers, events, and announcements
  • Show ongoing activity to build trust and signal relevance

Citation Audits & Local Listings Sync

  • Check your business info across 50+ online directories
  • Identify inconsistencies in NAP (Name, Address, Phone)
  • Fix outdated citations and build new, trusted ones

Competitor Analysis & Ranking Strategy

  • Evaluate what your local competitors are doing
  • Identify content gaps and optimization opportunities
  • Tailor your listing to outperform them in your industry

Our Work

We provide full-service optimization and management for local businesses that want to rank higher on Maps and in local searches.

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Local search visibility

MT Drains & Plumbing Boosts Visibility Across the GTA

Increased local search impressions and direction requests by optimizing MT Drains & Plumbing’s Google Business Profile across multiple locations. We implemented targeted service categories, scheduled updates, and consistent review responses to improve their ranking in key service areas.

Key improvements:

  • 📍 Optimized profiles for each service area

  • 🗂️ Added targeted categories and keywords

  • ⭐ Set up consistent review replies

  • ✍️ Posted regular updates to stay activ

Calls and quote requests

Shutter Pros Dominates Local Pack With Profile Overhaul

We helped Shutter Pros secure top 3 local pack positions by revamping their Google Business listing with keyword-rich descriptions, optimized photos, and frequent Q&A updates. These changes drove a significant increase in quote requests and discovery searches.

Key improvements:

  • 📸 Added high-quality photos and branded visuals

  • 🗂️ Refined service categories and business description

  • ⭐ Responded to every review with care and keywords

  • ✍️ Published frequent posts to improve relevance

Maps visibility and engagement

Funhaven Attracts More Visitors Through Better Local Presence

Funhaven’s profile was optimized for family-friendly searches, events, and local attractions, resulting in a strong uptick in map views and calls. Strategic photo tagging and weekly posts kept engagement high and reinforced Funhaven’s position as a go-to destination in Ottawa.

Key improvements:

  • 📍 Updated business info and added accurate hours

  • 📸 Uploaded engaging, family-friendly photos

  • ⭐ Encouraged and responded to customer reviews

  • ✍️ Shared regular event posts to boost interest

The Value of Optimizing Your Profile

  • Get More Calls & Website Visits: Appear in the local pack when it matters most — during active search.
  • Build Trust with Customers: Verified profiles with recent activity and strong reviews are more likely to be chosen.
  • Outrank Local Competitors: A well-optimized profile gives you a leg up on businesses that neglect theirs.

Google says businesses with complete Business Profiles are 2.7x more likely to be considered reputable and 70% more likely to attract location visits.

Our Client Testimonials

Real results from businesses we’ve helped grow locally.
We approached Roman and team to design our company website after several attempts we had with other companies who have failed miserably. From the very first meeting with Roman, he understood our needs, knew exactly where the efforts should be going and which areas of the website client experience are not worth the effort. Nocktech, thank you for always being there and working with us patiently and diligently!! Can't wait to see how our stakeholders react to this makeover.
Marina Tartakovsky
Marina TartakovskyCEO - Mooza
Roman and his crew have truly been a game-changer for my company. Not only have they significantly improved our websites and CRM, making our operations smoother and more efficient, but their expertise in SEO has also dramatically increased our online visibility, attracting more clients to our business. Their ongoing support and dedication to excellence are why we continue to rely on them. A heartfelt thank you to Roman and his team for their outstanding work and commitment to our success.
Ilia Gerchikov
Ilia GerchikovOwner - Metropolitan Movers
We had the opportunity to work with Nocktech on 2 separate software development projects, the 1st one was almost 3 years ago and then again this year. Roman and his team were always very professional, always available and quick to response. I would defiantly recommend them to anyone looking for a customized software/app development project.
Yonatan Kaddar
Yonatan KaddarController - Dash Development

How We Help You Rank Locally

Many small businesses struggle with Google Business Profile because it’s deceptively simple. What separates average from excellent is consistent, expert-driven updates and a strategy built on local intent.

Here’s how we do it:

Step 1: Setup or Audit

We’ll either create your profile or review your existing one to fix issues and establish a strong foundation.

Step 2: Strategic Optimization

From images to services to Q&As, we optimize every section with your industry and target keywords in mind.

Step 3: Content & Activity

We regularly post to your profile and respond to reviews to show Google (and clients) that your business is active and trustworthy.

Step 4: Ongoing Monitoring

Google’s algorithm is always changing. We monitor your listing to ensure compliance, protect your profile, and adapt strategies as needed.

Want Better Local Rankings?

Whether you’re starting from scratch or need to improve your current listing, our team is ready to help.

Request a Free Local SEO Audit

We’ll review your current performance and show you exactly where your profile stands — and how we can improve it.
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