How to Rank Your Business Locally on Google in Newmarket?

person googling for local business
It pays to be first, literally. Companies that are listed among the results on the first page of an internet search typically receive 95 percent of the web traffic. That can make a significant difference when it comes to attracting new customers, growing brand awareness, and bolstering sales.
While being at the top of search engine results is not easy, it is not impossible. The practice of optimizing your business’ digital and social presence takes a concerted and meticulous effort. Here are four things you need to know about how to rank locally on Google.

Know Your Keywords

SEO or search engine optimization is about generating traffic through organic or unpaid content. A significant portion of that means understanding the way consumers think and what they want to see and read. More specifically, companies need to know the keywords and phrases they will search to discover their page.
One way to find out what keywords are the most important is to see what your competitors are doing. While each company is unique, there is an excellent chance that your business overlaps with a competitor. Not only will you understand your competition better, but you will also be able to differentiate yourself further and leverage your distinctions.
man holding out magnifying glass
SpuFu.com is a useful tool for this purpose. Users can enter the URL of their competitors and see a dashboard full of analytics. One of those is “Top Keywords.” These are the keywords the site has a ranking for; you can also see the AdWords keywords they purchase.
SpyFu.com also has recommendations for how to rank locally on Google. The website has a “Get Ideas” button that shows relevant keywords, pricing, and the overall competition. These are the underutilized words and phrases that can make you stand out because your competitors are not using them.

Leverage the Local Pack

Local Pack is a section of the Google search results that shows information about local businesses. For instance, if you live in Chicago and enter “pizza near me,” Google will display three nearby pizzerias. Since the Local Pack (also known as the Google 3 Pack) shows up on 93 percent of searches, being in that section can make or break you for online relevance.
Since there are only three spots available, the competition to be in the Local Pack is fierce. The first step is to create a Google My Business profile if you haven’t already. This free advertisement provides Google with essential information about your business, such as location, hours, and URL.
local map pack for Newmarket
The second step is to practice NAP, or Name, Address, and Phone Number. The goal is to insert these three pieces of information on all of your essential webpages. That way, when Google’s crawlers search your website, they will locate your business and its relevance.

Put Your Location in Your URL

Here is a little secret: Google favors websites that have a location in their URL. For instance, enterprises such as the San Diego Zoo, Cleveland Indians, and Audi Beverly Hills, are a step ahead of the competition. This edge also applies to companies that use a portion of a location in the URL, like St. Louis Today using the domain www.stltoday.com.
While having a location in your business name helps, it is not a make or break factor. Companies with multiple locations may have a central website that branches off based on the subsidiary location. For instance, Tim Horton’s has a distinct Newmarket site, in addition to ones in Aurora, East Gwillimbury, and Sharon.

Quality Is King

It’s boring, but it’s true: quality trumps all. The best way to rise to the top of search engine results in Newmarket is to produce outstanding content. That includes, but is not limited to, blog posts, videos, websites, social media, advertisements, and emails.

Without doing a deep dive into search engine algorithms, companies need to understand that the Googles, Bings, and Yahoos of the world value quality. Each of these search engines wants to connect users with useful and informative content whenever they have a query. That means thoughtful and well-crafted content rises to the top.

Content

Producing great work is only half the battle, though. Consistency is the other portion. Companies have to build trust with search engines through regular content that attracts and engages audiences. It is not good enough to write blog posts for two months and call it quits.
Consider this: The average blog takes about four to six months before companies begin seeing SEO results. To be clear, that is not when the results are ideal; instead, they are just starting to come to fruition. Creating worthwhile content takes patience, and the results will be more than worth your time.