If you run an online blog or business, web traffic is one of your most valuable assets. If you can successfully increase the number of visitors to your site, you’ll have a much better chance of selling products and increasing subscribers.
Have you ever wondered how to increase traffic to your website? This can typically be done by either hiring an SEO Company or engaging in a local SEO service. Another option for businesses who have struggled to make gains online can follow several easy steps to increase a website’s traffic, including search engine optimization (SEO).
There are also other methods that you can use to increase your visitor volume effectively, though.
Here are 13 proven tactics to increase your web traffic:
1. Create Valuable Content
One of the most valuable ways to increase web traffic is to create content that people value. As SEO becomes commonplace for improving web traffic, many website owners focus on quantity over quality when it comes to content.
If you want to gain long-term trust from visitors and increase your standing as an authority in your niche, though, it’s critical to produce high-quality content that addresses the concerns or needs of your market.
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2. Optimize Your Website for Mobile Browsers
Traditional desktop browsers are no longer the internet portal of choice for modern web users—it has shifted to mobile browsers. It’s more important than ever to optimize your website for mobile users. It also increases load speed and reduces website clutter.
3. Build Internal Links
Building internal links between different pages on your website also improves your SEO. It looks impressive for search engine algorithms, but it also helps you retain your visitors’ attention. If you’re able to link web users to other areas of your site, you’re much more likely to retain their business.
4. Source External Links
If you want to increase your chances of ranking well on top search engines, it’s critical to increase the number of external links redirecting users to your website. You can pay for websites to link to your site or submit guest posts to sites that have great traffic volume. It will improve your page ranking, and benefit from the traffic coming from external websites.
5. Post Guest Posts
Other website owners may want to guest posts on your website with links back to their site. Guest posts can be an excellent source of free content that your users may find interesting. You will also benefit from the web traffic that each post generates.
6. Incorporate Relevant Keywords
If you want to generate organic traffic, keywords are your most valuable tools. As web users search for information and products online, they use keywords to find the best websites. By creating the right keywords, you can ensure your website is well-positioned to generate traffic.
Various platforms allow you to research keywords that are relevant to your niche and target market.
7. Create Interactive/Shareable Content
Creating content that is shareable or interactive is crucial. Other web-users do your legwork for you. The more that your website’s visitors share or interact, the more their network increases your site’s traffic.
8. Invest in Page Speed
Page speed is another critical SEO element that can dictate your search engine ranking results. It has additional benefits outside of search engine optimization, though. Modern web users exhibit extremely short attention spans, and it only takes a few seconds for someone to click off a page that doesn’t load fast enough.
If you want to avoid a high ‘bounce-back’ rate, invest in increasing the loading speed of your website.
9. Integrate with Social Media Platforms
Social media platforms allow you to build a following, share your content, and advertise your website. Users often share posts with friends and networks, so a robust social media platform can easily increase web traffic via creative content.
10. Pay for Advertisements
Building organic traffic is an excellent way to increase your visitors, but it’s also great for advertisements. Many online ad platforms allow you to ‘pay-per-click,’ which means that you’ll only pay for advertisements if web users click on the link. It is a much more effective way of generating traffic than traditional print and television marketing.
11. Tap into Specific Market Segments and Communities
It’s essential to target relevant communities and market segments on your website or online store niche. Determine your core target audience and focus on increasing exposure to relevant groups. For example, advertising on a ‘new mothers’ message board increases traffic for a blog about baby products.
12. Do Your Research
Establish yourself as an authority figure in your niche. By performing constant research on your industry and topics that web users engage with, you’ll be well-positioned to create content and advertisements that generate traffic.
13. Create an Email List
Curate a list of emails and build a database for email newsletters and notifications. Many modern websites contain sign-up forms for newsletters or promotions in exchange for email addresses. Alternatively, use the emails you collect from orders or subscriptions to build your contact list.
Contact the SEO Professionals
Increasing your web traffic is often an extremely laborious process. If you manage a business or website, it might be a good idea to leave the details of the process to the professionals.
At Nocktech, we help our clients streamline the process and increase web traffic. Our comprehensive approach to SEO can take your website to the next level.